For a few years now, Sony and Microsoft are engaged in the struggle to conquer the hegemony of the gaming market. In recent times, however, the acquisitions of the US IT giant have worried the Japanese tech giant not a little. Among these, the ones that most worries Sony is that of Activision Blizzard. The reason is to be found, above all, in Call of Duty.
The shooter series, in fact, annually brings new players to both PlayStation and Xbox. The problem, according to Sony, is the publisher of these titles, namely Activision. If the acquisition were to materialize (at the moment it is still stopped due to some "bureaucratic" hitches), Activision could decide to make the next Call of Duty titles Microsoft exclusive.
According to Sony itself, this hypothetical move would move a lot of players to Xbox. Here are the words of the Japanese giant:
According to a 2019 study, the importance of Call of Duty in gaming entertainment is incalculable. This brand is the only video game that has managed to enter the top 10 of fan favorite brands, along with IPs such as Harry Potter, Star Wars, Game of Thrones and The Lord of the Rings. It is so popular that it influences users' choice of console, and its community is so entrenched that even if a competitor had the resources to develop a similar product, they would not be able to rival it.
In short, despite Activision's intentions to continue supporting Call of Duty for PlayStation for many more years, Sony is still concerned. At this point, we just have to wait until June next year, when the acquisition will be completed, to know the real intentions of the software house that will become part of the Microsoft family.
Source: VGC
