A new feature will be launched very soon by WhatsApp Business: we are talking about "Catalogs", with which the instant messaging platform intends to meet small traders. Let's find out some more details.
Here is the Catalogs function of WhatsApp Business
The development team of the famous application takes a further step towards becoming an e-commerce. Yes, because with this novelty - which should be launched shortly before Black Friday - we will have a real catalog of products available within WhatsApp Business.
Catalogs can be used via the standard email app and merchants can simply put products online with a listing, photo, price and product code. Buyers will be able to communicate directly with the merchant via WhatsApp.
An ad hoc tool for small traders, therefore, created to allow easier contact between customers and creators of VSEs and SMEs all over the world.
Catalogs is coming to WhatsApp Business soon
The launch of this new feature is scheduled for Friday, November 8 in the US, which is three weeks before Black Friday. And it can't be a coincidence. That said, it will also be available on both Android and iOS in Germany, Brazil, Indonesia, India and Mexico in a short time.
As for Spain, according to the American press it should come soon after. It is a natural development for WhatsApp Business, which is preparing to become a real e-commerce, as already happened on Instagram thanks to Checkout.